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There have been a number of articles written recently about “the demise of the small American bank.” Each year, about 8-10 community banks in Nebraska are sold for a variety of reasons. Additionally, about half of the banks in Nebraska don’t earn their required long-term rate of return.

Heartland Bank is not one of these banks!

Thanks to you, Heartland Bank is currently as strong as we have ever been with a very promising future. Over the past five years, we have invested almost $25 million in the future of your bank. These investments include: the purchase of the State Bank of Riverdale; the renovation of our Geneva offices; our new branch in Burwell; our new loan production office in Aurora, our new branch in Hastings (opening early next year); as well as computer, marketing, service, product, and staffing additions. We are working hard to make sure we can continue earning your business well into the future.

We also recently received a Community Reinvestment Act rating of “Outstanding” from the FDIC. Only about 10% of the banks in the country receive this prestigious rating. We are very proud of the support we provide to the communities we serve – this is an important part of our heritage that we are honored to continue and enhance.  Earl, Hugh, and Cam Wilkins set a high standard of community service that makes us all proud to represent Heartland Bank. Our vision is “to be a growing organization providing leadership that improves the lives of customers, associates, and communities.” I am confident that, as long as we deliver on this commitment, you will reward us with your trust and business.

Not only do we have an outstanding team of associates here to serve you, but we are also committed to making sure that they have the skills and management support to provide you with an exceptional customer experience. Our leadership team is one of the best in the state. The members of our senior leadership team are in the prime of their careers with an average age of 48. We have focused on building this energetic and experienced leadership team so that we can continue to build for the future of your bank. You will be the ones that continue to determine our success, and we hope to demonstrate every day that we are prepared for whatever the future brings our way. 

We are working each day to invest in your financial future as well as the future of your bank. We greatly value our partnership with you. Thanks for doing business with Heartland Bank!

John Wilkins

John is the Chairman and CEO of Heartland Bank. He is the third generation of the Wilkins family to lead the bank. John has 40 years of banking experience in various lending, wealth management, and branch leadership roles. In his free time, he enjoys traveling and spending time with his family.

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